THE SEVEN CORE PRINCIPLES BEHIND THE ART OF INFLUENCE THAT CAN BENEFIT YOUR BUSINESS WITH DR. ROBERT CIALDINI

Episode 64

Having spent over 30 years designing, conducting, and publishing peer reviewed research on the ethical applications of influence and why people say yes to requests, Dr. Robert Cialdini joins host Gene Marks to talk about the seven core principles behind the art of influence.

Listen in as they talk about how reciprocity, scarcity, authority, commitment and consistency, liking, consensus, and unity can help persuade people and how they relate to businesses like yours.

Listen to the full episode on the your favorite podcast platform including Apple Podcasts and Spotify.