The Hartford’s Small Biz Ahead: Stuckey’s Story: The Revival of a Candy Brand

Strategies for aspiring entrepreneurs when taking over an existing brand

In this episode, Stephanie Stuckey, Chair of Stuckey’s Corporation, discusses strategies she used when she purchased the iconic Georgia-based candy company, factors aspiring entrepreneurs should keep in mind when taking on an existing brand, tactics for approaching financiers, and more.

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