The Hartford Small Biz Ahead: Shrinkflation: Is It a Good Cash Management Strategy to Use?

Gene Marks
Feb 21, 2024

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Why this cash management strategy can help

Today I take a look at “shrinkflation” — what it is, why some of the largest brands (e.g., Walmart) practice this tactic, and why it might help small business owners maintain their margins in an inflationary environment. I also take a look at the high costs of production, overhead, and labor.

Listen HERE

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Gene Marks
Gene Marks

Written by Gene Marks

Columnist on smallbiz, economy, public policy, tech for The Guardian, The Hill, Philly Inquirer, Wash Times, Forbes, Entrepreneur. Small Business owner and CPA

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