Pivoting the Pandemic: Three Key Strategies for Small Business Survival

Strategy №1: Pivot to Digital and Double Down Online

Terra Running Company, owned and operated by Brittany Katz, is a specialty running store. Located in Cleveland, Tennessee, they pride themselves on customer service. “We help customers find solutions to keep people active, including helping customers find the right shoes for their foot shape and meeting other needs using our custom fit process,” Katz said.

Strategy №2: Expand Your Product Line to Meet Consumer Demand

Regardless of their specialty, entrepreneurs tend to have several commonalities: they’re scrappy, creative and agile. Anita Comisky is no different.

Strategy №3: Add Distribution To Boost Revenue Opportunities

Josh Flanders, Benjie Gijnes and Bill Larson enjoyed brewing their own beer at home for years. After the trio decided to team up in 2016 and showcase their product at a local beer festival, they quickly gained fans, secured funding, purchased a location and launched Buzz Bomb Brewing Company. For the next 14 months, the three partners spent time remodeling and renovating their newly purchased building in downtown Springfield, Illinois. They transformed it into a production microbrewery, along with a two-story taproom, making it a perfect venue for trivia nights, comedy, live music and much more.



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Gene Marks

Gene Marks

Columnist on smallbiz, economy, public policy, tech for The Guardian, The Hill, Philly Inquirer, Wash Times, Forbes, Entrepreneur. Small Business owner and CPA