Is Public Relations Right for Your Business?
On this episode of Paychex THRIVE a Business Podcast, host Gene Marks is talking with CEO of Hypemachine, Olga Orda, about the business of public relations.
Find out what the purpose of public relations is, the importance of building relationships with media, how to create a compelling story to share, and if public relations is right for your business.
Topics
00:00 — Introduction to Olga Orda
01:54 — The purpose of public relations
03:41 — Is PR for every company?
05:16 — How the media creates credibility
07:00 — What is media today?
08:04 — Local versus national PR
09:02 — What does Hypemachine do?
10:36 — The cost of using Hypemachine
11:08 — How long should you use Hypemachine?
11:52 — The right time to use Hypemachine
12:47 — What you can expect to get from Hypemachine
14:39 — How to make your story compelling
16:53 — The impact of current events on your story
19:01 — Hypemachine versus traditional PR firms
20:50 — The use of artificial intelligence
21:11 — What’s included with Hypemachine subscription?
22:30 –Types of clients are right for Hypemachine
24:27 –PR options are available for business owners
26:29 — Wrap up
