Business Owners, If You Aren’t on Yelp, You Should Be

How business owners should be using the site to help them succeed.

On the latest episode of Paychex THRIVE, I talk with Emily Washcovick, Senior Marketing Manager and Small Business Expert for Yelp about how business owners should be using the site to help them succeed. Hear what she says about how Yelp can help increase your online presence, create customer connections, and provide insights into how your business is doing.

Topics

00:50 — Introducing Emily Washcovick

02:16 — Behind the Review podcast

04:02 — You can’t please every customer

05:55 — The positive side of a bad review

08:05 — Yelp as your online presence

12:22 — How Yelp positions itself

15:24 — Industries that benefit from being on Yelp

19:09 — Features of Yelp

23:37 — Connecting with people on Yelp

27:13 — Wrap up

Listen here.